Anthropic commits $100 million and fivefold headcount growth to a new enterprise partner program anchored by Accenture, Deloitte, Cognizant, and Infosys.
OpenAI launches ChatGPT ads at $60 CPM, Perplexity abandons advertising entirely, and Anthropic runs a Super Bowl campaign mocking the whole idea. The AI industry is splitting on how to pay the bills.